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Tree Rock Social Opens on Biltmore Avenue

It wasn’t that long ago when Biltmore Village was considered a dead spot for nightlife in Asheville.  A part of town known for its quaint shops, two or three good restaurants and a McDonald’s with a player piano, barhopping was not a possibility. That has all changed over the last two years, and Biltmore Village is about to get another option when it comes to places to grab a pint.

TreeRock Social, a taproom set to open in late summer, is moving into the old Mr K.’s convenience store location on Biltmore Avenue near the intersection with Swannanoa River Road. This will put TreeRock directly across the street from Appalachian Vintner and Hi-Wire Brewing’s Big Top production facility.  TreeRock will join the growing number of drinking establishments in Biltmore Village, including Hillman Beer, Pour Taproom, Burial Beer’s upcoming second tasting room, and a new cigar bar called Casablanca. What sets Treerock apart, though, is a focus on cider.

TreeRock’s owners expect at least half of their 20 taps to pour cider, mostly from local cideries, with imported options available by the bottle. The rest of the lineup will include local beers. Cider is one of the fastest growing alcohol markets in the US, and Asheville is home to several cideries including Urban Orchard and Noble Cider. Up until now, though, there hasn’t been a one-stop bar where customers could try a wide variety. TreeRock hopes to change that.

In converting the old convenience store into a pub, the owners expect to add outdoor seating to both the front of the building as well as a patio area out back. While they don’t intend to offer food, Standard Pizza company is across the street for those who need a bite to eat between pints.

To keep up to date on construction and other information, visit

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