BREW-ed is owned and operated by Cliff Mori
After relocating to Asheville in 2006, Cliff dove head first into the local craft beer scene. He has quickly established himself as one of the most qualified beer experts in the area. He was the first Certified Cicerone® in Western North Carolina (the beer equivalent to the wine world's sommelier) and then began working for the Cicerone program as an exam proctor and grader. Cliff also launched the beer education program at AB-Tech, Asheville’s community college, and helped develop a brewing program at South College as well. He has been invited to speak at numerous Asheville Independent Restaurant Association (AIR) events to help build beer knowledge in Asheville. Better educated consumers and better educated service staff will help Asheville to truly be “Beer City”.
Cliff believes that beer should be inclusive. As a student of the topic, there is always more to learn. As a teacher, it is important to help students understand rather than intimidate. Cliff's new endeavor is to combine his passion for beer with his love of Asheville and its history. BREW-ed walking tours take tour participants on a three hour journey of beer, brewing and local history.