Through amazing brewery tours of Asheville, staff training and private events, BREW-ed is western North Carolina's number one beer education resource. BREW-ed hopes to make the Asheville area as knowledgeable about beer as it is passionate.
Whether you'd like to boost beer sales at your restaurant or feel more confident taking a beer industry professional exam, BREW-ed will give you the knowledge you need to succeed.
Are you in charge of planning the perfect event for friends, family or coworkers? Would you like to incorporate craft beer into your festivities but aren't sure where to start? BREW-ed can help make your occasion memorable.
Asheville brewery tours led by certified beer experts
Every BREW-ed tour starts by taking guests behind the scenes of Asheville's craft breweries. See the tools Asheville's brewers use to transform the raw ingredients of barley, hops, yeast and water into the delicious variety of beers available in our local tasting rooms. Sample the raw ingredients that produce the unique flavors and aromas in beer and learn how brewers shape those elements to create their vision. Hear the history of each brewery and how each has their own unique niche in the ever-growing Asheville beer scene.
Beer education and staff training for bars and restaurants
Craft beer has become an integral part of restaurant service here in Asheville and around the country. BREW-ed works hard to make sure Asheville's servers and bartenders are able to "talk beer" with the 1 million visitors who come to Asheville each year because of our beer scene. Through our staff education programs, students learn how to boost beer sales while lowering costs. Let BREW-ed help make beer more profitable for your bar or restaurant.
Beer themed private events
BREW-ed can liven up any occasion with our special event services. Adding a guided tasting to a corporate retreat, planning a beer-centric wedding rehearsal dinner or simply adding a local beer expert to your event will add a unique Asheville flair. Let us know how we can help.
BREW-ed was launched in 2013 to raise the level of beer knowledge in Asheville, NC and beyond. Craft beer is part of the local culture here in Asheville, and BREW-ed knows that better educated consumers and better trained service staff will only help to enhance our local beer scene.
BREW-ed was founded by Cliff Mori, Western North Carolina’s first Certified Cicerone®, and one of the first in the world to earn the title of Advanced Cicerone™. Before BREW-ed, Cliff spent many years at the Thirsty Monk, a local beer bar and brewery, helped open Wicked Weed and worked to create the brewing programs at both Asheville-Buncombe Technical College and South College here in Asheville. Helping others understand and appreciate craft beer is Cliff’s passion, and BREW-ed was created with that goal in mind.
When he’s not running brewery tours, Cliff also works for the Cicerone Certification Program, an international organization dedicated to better beer service. In his role as an educator, Cliff travels the Southeast leading students through hands on training programs designed to prepare them for industry exams. As an exam proctor, Cliff tests beer industry professionals on their knowledge and tasting abilities.
BREW-ed combines Cliff’s passion for teaching with the fun and vibrant brewery scene of downtown Asheville.